Checkout Friction Index
A custom metric to estimate potential loss due to the number of steps in your checkout process.
The Checkout Friction Index estimates revenue leakage based on the complexity of your purchase path. Generally, every additional step or form field in a checkout process can decrease conversion by a measurable percentage.
Quantifying friction is critical for ROI because it provides a business case for 'One-Click' checkouts and guest checkout options. Reducing the friction index leads to immediate lifts in conversion rate, allowing you to extract more value from the same amount of traffic.
Privacy: Friction estimates are processed locally. No site-specific checkout data is recorded.
Terms: This tool uses a simplified 5% leakage estimate per step. Actual friction impact varies by industry and brand trust.
Terms: This tool uses a simplified 5% leakage estimate per step. Actual friction impact varies by industry and brand trust.
Need help with Checkout Friction Index? Contact our support team below.