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Customer Churn Rate Calculator

Calculate the percentage of customers who stop using your service over a given period.

Churn Rate is the percentage of customers who cancel their subscriptions or stop buying from you. It is a direct measure of customer dissatisfaction or competitive pressure. Churn is the 'silent killer' of ROI. High churn means you must constantly spend more on acquisition just to stay in the same place. By reducing churn, you increase the lifetime value of every customer, making your marketing spend significantly more effective and allowing your business to scale profitably.

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