Customer Retention Rate Calculator
Measure the percentage of customers who remain with your business over a period of time.
Customer Retention Rate measures your ability to keep your customers active and paying. It is the inverse of churn and is a primary driver of long-term business health.
Retention is critical for ROI because it is significantly cheaper to keep an existing customer than to acquire a new one. A small increase in retention can lead to a massive increase in total profit, as retained customers have already cleared their acquisition cost and often buy more over time.
Privacy: Retention data is calculated in the client browser. No customer counts are stored or tracked.
Terms: Retention rate calculations should exclude new customers acquired during the period for accurate results.
Terms: Retention rate calculations should exclude new customers acquired during the period for accurate results.
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