Email List Growth Rate Calculator
Track how fast your email database is growing by comparing new signups to unsubscribes.
Email List Growth Rate measures the net expansion of your most valuable owned marketing channel. It accounts for both new growth and the natural decay of an email list through unsubscribes and bounces.
Tracking growth rate is critical for ROI because email remains one of the highest-converting channels. A shrinking list means your reach is diminishing, while a growing list provides a compounding audience you can market to for very low cost, significantly boosting long-term ROI.
Privacy: Your list growth metrics are processed locally. No subscriber data is accessed or stored.
Terms: A healthy list naturally loses about 20-25% of its subscribers annually. Focus on net growth rather than just new signups.
Terms: A healthy list naturally loses about 20-25% of its subscribers annually. Focus on net growth rather than just new signups.
Need help with Email List Growth Rate Calculator? Contact our support team below.