Repeat Purchase Rate (RPR) Calculator
Calculate the percentage of your customers who have made more than one purchase.
Repeat Purchase Rate (RPR) is a key indicator of product-market fit and customer loyalty. It measures how many customers return to your store after their first transaction.
RPR is critical for ROI because the cost of a repeat sale is near zero compared to the cost of a new acquisition. High RPR businesses are much more profitable and resilient, as they can rely on a 'base' of revenue that doesn't require constant ad spend to maintain.
Privacy: Customer transaction counts are processed locally. No individual customer data is accessed.
Terms: RPR should be calculated over a long enough window to allow for a natural repurchase cycle (e.g., 90-365 days).
Terms: RPR should be calculated over a long enough window to allow for a natural repurchase cycle (e.g., 90-365 days).
Need help with Repeat Purchase Rate (RPR) Calculator? Contact our support team below.